DBCLMS: Semester VI

Course categories:

Digital Media

Teacher: Shamali Gupta

Contemporary Issues

Teacher: Rani D'souza

Principles and Practice of Direct Marketing

Teacher: Dr. Rinkesh Chheda

Agency Management

Semester VI TYBAMMC Advertising / Paper no. 3- Agency Management / Marks: 100 (75 External : 25 Internals

Course Objectives:

To acquaint the students with concepts, techniques and give experience in the application of concepts for developing an effective advertising campaign.
How an ad agency works and what opportunities exist
To familiarize students with the different aspects of running an ad agency
To inculcate competencies thereby enabling to undertake professional work with advertising industry.

Teacher: Dhanashree Patil

Financial Management for Marketing and Advertising

Teacher: Jyoti Karki

Legal Environment and Advertising Ethics

Teacher: Joshua Patnigere

Advertising and Marketing Research

Teacher: Payal Agrawal